Reaching the Critical Middle

In every election, there is the critical “middle:” Those undecided voters who will determine election outcomes in their state.

The Center Square is appealing to them; informing readers in that critical middle of the vital stories that no one else in media is talking about. As a result, 40% of The Center Square’s national audience identifies as “Independent.”

As we enter election season The Center Square provides the fact-based coverage this audience - and all taxpayers - need to hold elected leaders accountable.

Our reporters are delivering the real-time content readers need to be informed.

In August, our team brought video coverage and exclusive interviews from the Democratic National Convention in Chicago, producing:

Our expansion into video continues to multiply the number of voters in the critical middle that we reach by meeting them in the various channels where they find their news.

As a newswire The Center Square is republished by legacy publishers nationwide reaching those who are politically engaged but undecided on the issues.

Our footprint is multiplied by the number of local outlets who republish our work -- and the collective reach of those outlets. Thanks to these republishing partners, we are reaching hundreds of thousands of readers in swing states. For example, from January-August 2024 The Center Square content reached a combined audience of 2.5 million monthly readers across just three political swing states: Arizona, North Carolina, and Wisconsin alone.

Your generosity is getting our fact-based news coverage into critical markets, and in a fast-developing, high-tech medium.