Measurable Impact Delivered in Real Time
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In 2024, The Center Square (TCS) delivered original, front-edge election coverage in real time, driving media narratives that impacted how consumers and media producers alike approached the news. Polling likely voters, our newsroom understood the issues most impacting the electorate. Widely distributing this content, TCS reached hundreds of millions of news consumers monthly and on election day, provided real-time coverage ensuring transparency and accuracy as each election was called.
A taxpayer-focused approach differentiates our tonality, but the key to success is wide distribution. The Center Square news appeared on platforms such as MSN.com, Flipboard, and AOL.com, as well as inside the pages of major publications like the Baltimore Sun, New York Post, Pittsburgh Post-Gazette, and Las Vegas Review-Journal.
Distribution Impact:
- 247 Million Monthly Readers: Unparalleled audience reach nationwide across 1,000+ outlets.
- High-Impact Partnerships: Amplified distribution through collaborations with Sinclair Broadcast Group, Paxton Media Group, and Lockwood Broadcast, expanding reach into key U.S. markets and solidifying The Center Square as a trusted provider of high-quality news.
- Critical Investigations: Stories chronicling misuse of taxpayer money drove hundreds of placements and millions of impressions while accountability coverage delivered trending articles at both the state and national levels.
By reporting with a taxpayer sensibility, The Center Square resonates with independent voters, seeing 40% of our newsletter audience identifying as “Independent.” In key swing states like Arizona, North Carolina, Pennsylvania, and Wisconsin, TCS reached millions of monthly readers directly and through their local outlets, shaping the discourse on pivotal issues like inflation and immigration.
Much of this vital content was shaped by asking the voters what issues mattered most to them. The Center Square’s Voters’ Voice Poll surveyed 2,500 likely voters four times throughout 2024, offering a clear snapshot of the public’s mood ahead of the 2024 elections and surfacing issues that diverge sharply from the establishment media narrative.
On election day The Center Square’s video production team delivered extensive coverage, engaging audiences with 31 unique video products throughout the day. Kicking off with a live morning show featuring Illinois Associate Editor Greg Bishop and Washington D.C. Bureau Chief Casey Harper, the program provided an insightful election preview. Throughout the day, we produced election previews for every swing state. As election night unfolded, editorial staffers delivered live updates, keeping viewers informed on developments as they happened.
The impact seen in 2024 proves the premise that The Center Square has been developing for years: fair and balanced reporting can thrive in an evolving media landscape.
However, none of this work would be possible without you and the hundreds of supportive readers just like you. As we close 2024 and launch into 2025, we remain humbly grateful for the partnership we have been able to build over the years.
Thank you to all our supporters for making this work possible.
