Voters' Voice Poll: Surfacing Key Issues that Matter Most
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The Voters’ Voice Poll, conducted in collaboration with Noble Predictive Insights, surveyed 2,290 likely voters—Republicans, Democrats, and Independents—and explored the issues that matter most to them. The poll is one of only six national tracking polls in the United States and stands out for its sampling that reflects the totality of the American political spectrum.
Among the key findings, we saw that inflation continues to be the leading issue for voters, with 47% identifying it as their top concern. The border crisis polled as the second most pressing issue—despite a longstanding media blackout on voices calling for more restrictive immigration policy—with 40% of voters ranking illegal immigration as a key issue. Crime also remains a priority for voters, with 22% identifying it as a major problem, although Democrats cited it as a lower concern than issues such as abortion and climate change.
Impact
The Voters' Voice Poll offered a clear snapshot of the public's mood ahead of the 2024 elections, surfacing issues that matter most to voters in ways that diverge sharply from the establishment media narrative.
Thanks to our unique distribution partnerships with media outlets nationwide, the poll was covered in more than 3,450 outlets nationwide, from major metro dailies such as the New York Post and the San Francisco Examiner to far-away outlets such as the Guam Pacific Daily News, as well as prominent hometown outlets in swing regions such as WFMZ-69 in Pennsylvania’s Lehigh Valley and WRAL-5 in North Carolina’s Research Triangle region.
The results also serve as a component of the highly watched RealClearPolitics and FiveThirtyEight aggregates of presidential polls.
Summary and Conclusion
Media bias is all too real in America—and the establishment media is blind to just how out of touch they are on the issues that matter most in the American heartland. The Voters’ Voice Poll serves as a powerful and long overdue corrective, surfacing the issues that are shaping our national life and informing coverage at The Center Square that reaches millions each day through our one-of-a-kind distribution model. On behalf of our entire team, thank you for all you do to power this reach and impact!
